Segmenting Customers

Athenic AI's eCommerce plugin is able to integrate with both Mailchimp and Klaviyo to send email campaigns to the integrations or obtain a list of customer profiles from the integrations. If you have yet to integrate with Mailchimp or Klaviyo, click here.

Once integrated, select the relevant project where you would like to segment customers. This will likely be customer behavior insights project.

On the chat tab, ask the AI to segment customers of your choice, make sure you include the term "customer" in your question.

Examples include:

• "Make me a list of customers who have purchased baby products in the month of November"

• "Show me customers that purchased more than 3 products last month?"

Once the question is asked, the AI will create a list of customers with the IDs, first and last name, email, order number, and other relevant information. To view this list, make sure you are on the table tab.

On the table you will be able to export any of this data to Mailchimp or Klaviyo by simply clicking on the buttons on the top right of the table.

Exporting to Mailchimp or Klaviyo will promp you to create a mailing list. Learn how to create a mailing list here.

If you have yet to configure Mailchimp or Klaviyo, Athenic will prompt you to configure the respective integrations.